Google's perception of privacy

March 29, 2011

Google's perception of privacy

 “If you do not want anyone to know what you’re doing, you probably should not be doing it in the first place…” (Google CEO -Schmidt)

When confronted with possible privacy violations such as data logging on the Internet, a common response in society is, “I’ve got nothing to hide.” Ever since the September 11 attacks, governments gather information under the motto that it is it’s duty to detect suspicious behaviour in order to secure state’s safety. Previous statements feed the debate about privacy concerns. In this weblog the concept privacy will be regarded as “the indefeasible right of an individual to control the ways in which personal information is obtained, processed, distributed, shared and used by any other entity” (Gritzalis, 2004). This weblog will specifically focus on data collection by Google and the safety of this data. First, Google’s perception of privacy will be addressed. Secondly, three privacy incidents regarding Google will be discussed. The aim of this blog is to make its readers aware of possible threads to personal information published on the web. It is important to acknowledge how online institutions such as Google deal with your right to privacy. Besides foregoing citation of the title of this blog, Google CEO Eric Schmidt has stated “if you really need privacy, the reality is that search engines –including Google– do retain this information for some time and it’s important that we are all subject … to the Patriot Act and it is possible that all information could be made available to the authorities” (The Huffington Post, 2009). Only a small percentage of Internet users are aware of the fact that under existing U.S. law, Google can be obliged to hand over all collected data to the U.S. Government (BBC, 2007). For this reason it is of great importance to understand how Google perceives the concept of privacy and its reasoning behind it. Google’s stated mission is “to organize the world’s information and make it universally accessible and useful” (Google, 2011). Google is not one of many innumerable search engines: it is the most important and most frequently used search tool. Billions of searches are typed in everyday and this process causes problems. The first concern consists out of the resulting dangers and privacy allegations of having a centrally located, broadly popular data depot of billions of Internet users’ searches. What might happen if this depot is attacked? How is this depot protected? By who? People might be able to link your personal information to, for instance, a member of Al-Qaeda and this might get you into trouble. A second case of privacy concern was raised when Google Street View was launched and inappropriate pictures of people got published on the web. For instance, photographs of men entering strip clubs or women leaving abortion clinics did suddenly appear online, when typing in a certain address on Google Maps. While Google upholds the statement that all photographs were conducted in public, it is problematic how far one can go with publishing private pictures (Mills, 2007). A third incident regarding Google’s privacy issues was revealed in May 2010 when it was revealed that Google had collected and stored data from unencrypted Wi-Fi connections as part of Street View (Farrell, 2010). Data shows “that the system used for Wi-Fi collection intentionally separated out unencrypted content of communications and systematically wrote this data to hard drives” (BBC, 2010). Can we trust institutions to which we trust so much personal data, while they do not take our privacy as their most important concern? Data needs to be provided to make people aware to make weighed choices to protect their privacy of the stories they post on the Internet. Many people will, most likely, end posting personal stories online and thus avoid building online dossiers, if they would experience the harms of privacy violations. A program, which offers Internet users privacy protection while preserving free speech, must be designed, preferably today than tomorrow.

 

 

References

BBC. (2007) Google admits wi-fi data collection blunder. Available from  [Accessed on 22 March 2011] 

BBC. (2010) Google ranked ‘worst’ on privacy. Available from  [Accessed on 21 March 2011] 

Farrell, N. (2010) Google admits it sniffed out people’s data. Available from  [Accessed on 21 March 2011] 

Google. (2011) About Google > Corporate Information. Available from  [Accessed on 21 March 2011] 

Gritzalis, S. (2004) Enhancing Web Privacy and Anonymity in the Digital Era. Information Management and Computer Security, Vol.12, No.3, pp.255-288, Emerald, Print. 

The Huffington Post. (2009) Google CEO On Privacy (Video). Available from  [Accessed on 21 March 2011] 

Mills, E. (2007) Google’s street-level maps raising privacy concerns. Available from  [Accessed on 21 March 2011]
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Comments

Dear Temp invalid,

Thanks for the comment, I guess you have a lot of time thinking about it laying in that bed of yours in the revalidation centre. Hopefully you recover soon! 

Now back to the debate, I think its a good point you raise about trying to force Google to adapt their privacy policy. However, have you ever wondered why does ads on the right side of your google search screen are ads that address the topics that you are really interested in? It's because Google monitors your emails and actions and adjusts to that. The whole debate is about money again. Google's main income is generated through the advertisement industry, so I wonder how we  can make Google change their privacy settings, without them losing advertisement money?

I am looking forward to your reply. Best of luck with the handicap

Sorry, hit the wrong reply -- see comment below.
T.I.

Hi Aimee

I think we should be glad that Google earns a lot from advertisers-the web would be far less user friendly and browsable without that money and I think the ads are linked to search-words rather than mails. By paying Google you can acquire a top position in the hit-list so there money is involved too-which is ok as long as you remember that your best hit might also be in position 87.
Again the individual versus web issue is almost too large to handle but merits a much more public debate. Concentrate on Google and privacy rights first-it will cover a lot of ground!

Best wishes from my temp bed
T.I.

Hi Aimee

Good for you for raising the issue though I fear we've gone way beyond the point of no return where it concerns individual privacy rights on the web.
From that embarrassing picture of yourself at last night's party to Wikileaks--it is out of an individual's control. The larger issue here of course is one of power and control of the web at large. It is high time for a wide public debate about this and as it is an issue almost too large to tackle, Google, as one of the current leading players in the field,would be a good place to start. By publicly forcing Google to be clear about and willing to adapt their privacy policy the debate would hopefully make the average user more aware of their income-generating(Google's!) vulnerability(own).
Thanks for contributing to the debate.

That is a good point. But in my blog I put my emphasis on the individuals who are often unaware of the stories they put on the Internet, whether these are status updates on Facebook or photographs on Picasa.

Julian Assange, on the other hand, directed his actions mainly against American Government. 

But you are indeed right that privacy violations might work beneficial. However, were his actions legal? That is being investigated right this moment. 

I guess you are right.
Have you thought about the counterargument of your thesis:
Freedom of speech is an established right in Western civilisation. Lucky us.
Privacy protection is less of such a value, as it depends. Aimee, in the examples you give privacy indeed should be protected. But Julian Assange showed us the other side of privacy protection. He broke in and opened our eyes and gave us an incredible view of how the world operates.

I do not know him personally, but I think I am safe to say that he changed his opinions for one thing: money

The advertisement industry spends an incredibly amount on ads on Facebook.

You are right that he contradicts himself. In 2008 he said that "privacy was the vector around which Facebook operates" but barely two years later he makes available all data to everyone. I wonder why...

Hi Duncan

With these words, Zuckerberg contradicts his earlier statements about the company’s DNA, that user’s personal information would only be visible to their Facebook friends. He clearly stated in 2008 that privacy is “the vector around which Facebook operates”  (Kirkpatrick, 2010a) Nonetheless in December 2010, Facebook underwent large changes regarding its privacy policy and with his recent response, Zuckerberg justifies these changes, pointing to similar transformations that occur in society. This argument by Zuckerberg is debatable; since Facebook has grown so fast it is questionable if Facebook reflects society or whether Facebook changes society. Changing policies might lead to total control of the web by Facebook.Has society become less private or is Facebook maybe pushing this belief into that direction?

Hee Aimee. I wonder what your opinion is about Facebook's founder Mark Zuckerberg latest quotes in which he says that the "the world is becoming more public and less private" Do you agree with him?

Unfortunately i do not have her email address...

Good piece. You should forward it to Barbara Snieders, employee of Google. She'll probably be interested.

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