The core of our research is concerned with value perception. This is closely related to goal-oriented behaviour: our actions are largely based on the predictions we have of how much value a certain action will yield. We will by means of the EEG investigate how our brain reacts to perfume of which the value is high and to perfume of which the value is supposedly low. Research was conducted on several aspects of the brain concerning smell. However, measuring the different perceptions of a real brand of perfume and the fake version has not been done yet. This research therefore tries to expose a link between the differences in brain activity caused by the perception that a perfume is “fake” or not.

The final report of our group can be see here: research report Omega