Today, neuroscientists are only just beginning to understand how music affects the brain. Music encompasses great potential and that it can elicit hundreds of shades of emotion very quickly. Additionally, numerous researches have demonstrated that music is closely aligned to a person’s memory-enhanced patterns and concentration. Yet, with great difficulty can one perceive something auditory to have a stronger impact on an individual than a visual representation that though intangible may penetrate deeper into a person’s understanding. In today’s growing global society, seldom are individuals exposed to images that are not accompanied by some sort of sound or melody; this can be in part due to the fact that individuals are being increasingly influenced by the media, as they become the targets of propaganda from merchandising to television and politics.

Question:How significant is the influence of music in visual content on human reaction/ behavior?

 The experiment that will take place will seek to bind both aural and visual stimuli and measure its impact on a human’s brain. The aim of the experiment will be to find connections, deviations, and ambiguities formed after an individual is exposed to visual content while music plays in the background. 

The final report of our group can be see here: research report Sigma